|The Fee Hery Theory|
( Tampa, Fl) -- It's a little bit early to talk about this topic, - back to school - the dreadful time where parents have to think about buying new items for their children who are going back to re-start their class, but as we said before it's a little bit early on some States where right now kids, teens and college students are enjoying their summer break from any activity.
After Black Friday and Cyber Monday, the time between June and July that is known as the back-to-school specials; according to the RadioShack Corp, Vice-President of Marketing Paul Okimoto it's their number 3 seasonal occasion where they get a boost on sales, so we can make a small inference that many parents and smart-savvy people are looking at the different sales of a variety of many items where can be get on a really low price much as Cyber Monday and Black Friday prices.
The problem with the early push of the Fall sales relies on the problematic economy that has affected many people from the middle-class around the country and by default affecting the different retail markets. On Thursday, retailers will release their June sales figures for stores open more than a year. The 20 retailers that report are expected by Thomson-Reuters to show 1.2% growth, hurt by strong comparisons from last year and signs of economic duress. (Wall Street Journal, 07/02/12 - Marketplace - Corporate News). But it is too early for showing the Fall sales?. It is a little bit early, many people are trying to enjoy their Summer with their savings and with the family vacations they planned, it can be overwhelming by some families but looking from the business perspective, the different companies are trying to conquer the markets the economy fragmented during the last 4 years.
Summer sales are going to be everywhere, Macy's is already showing the Fall line and products as Levis are going off during the next few weeks with the sale prices around a 40%. Target had a 70% sleeveless shirts and shorts as well several items for the back to school during the next couple of weeks, along with the basics such as pens and pencils, consumers electronics that can position the company with the Summer and Fall sales; but the main winner are going to be the electronics aimed toward a generation of college students who are going to be far away from home but not only for college students who use technology for everything, taking the path of researching on the internet libraries as well using smart-phones to find their way through their new environments thanks to the different applications.
American Eagle Outfitter created a different approach to create fidelity as well to boost their sales for the Summer, they will hold a contest in where the winner will be featured in the company's spring promotional material for 2013. Staples is one of the many companies that is rolling out essential school products through their Back-to-School Saving Pass.