Thursday, July 31, 2014

A Marketing Approach to the Stupid Damage Caused By the Food Babe

Vani Hari, the Babe
If you know are photogenic, and know how to strike fear by using complex words and invalid assertions that everything you eat will make you sick.

I work in a supermarket, is not a fancy job but it has been my job since I moved to the United States a luster ago; it has helped me to improve my social skills as well the ability to develop methods to interact one on one with customers.

One pattern I'd seen in the last year, is that people spend more money with the premise that organics and certain brands are better. I asked several people where did they got this assumption,? and their answer was by visiting the blog of the Food Babe.

By now, her face is quite familiar up to the point that she is been quoted on several easy-to-digest television shows as well criticized by the medical field for her lack of knowledge and exposing paranoia on the people that everything cause cancer.

Through the different conversations, I noticed that people are paying more for the organics and they are argument that if there aren't GMO's they will be living longer. One reality of the products that are sold in every single supermarket of America is that they will contain GMO's so their shelf life will be longer.

The assertions of the Babe, go more into the public fear; she can easily play an unorthodox sale approach by focusing the masses that read her blog into buying the most expensive product, only with the premise that is healthier. 

Not many people, with a median income of US$13.000 to buy a gallon of milk that cost US$8.00 or eggs that cost US$4.95 andif they want to afford them; just because of the premise that everything is natural then, they have to realize that natural based on the FDA labeling, is a term that has no real meaning such as organic but yet is a big business.

On a marketing approach, the food babe could be used as an unorthodox tool to boost sales of a product or a place, just because she is a figure of power. The damage she has done is not different from the quackery of Dr. Oz, as both are attention whores who are more interested in making money by promoting any snake oil that has a market value with the middle class.   

Saturday, July 5, 2014

A Really Simple Meal, made with Left Overs and No Meat

My friends and readers; thank you very much for your support to my little effort in creating an alternative for creating simple dishes, that not necessarily have to contain meat, as well simple ideas for the house. This little but neat idea, comes from my enjoyment from the MorningStar products that are made by Kellogg's.

So, the things we are going to need are:

1) A bag of chips, albeit it can be mash potatoes, vegetables, or whatever you want as a side.
2) Olive oil.
3) MorningStar nuggets. (The reason I love this nuggets, besides being spicey are that you can split them for individual portions, cook them and eat them later.)
4) Barbecue Sauce (In my case, Sweet Baby Ray Cola-Q flavor)
5) Two skillets.

As simple as, so the first step is to pour 3 tablespoon of olive oil into the skillets. We are going to let them heat for about 5 to 10 minutes, until the oil is hot.

As the temperatures of oven and stoves varies, you have to be careful as you don't want to burn anything. My stove has number, from 1 to 10, 5 being the middle, and is always the temperature I use to heat the oil. The reason I like to use two skillets is because that way I can cook independently my items.

So we are going to open the chicken nuggets, there is enough for two people. This can be used and reheated later and can be consumed as if it was new. If you are going to consume later, just use the micro-wave to reheat it or a small toaster oven and they will be as good as new.

When the oil is hot, you can throw the french fries, as well the nuggets. Depending on the intensity of the stove, they shall be ready in about 15 to 20 minutes. One thing with the fries, whenever you cook them on the stove, they can get burn on the sides and they won't be evenly, but yet they will be edible.

When the nuggets are slightly toast, use the barbecue sauce, and spread around the item. The color they have to take is slightly brown, and you will be able to smell the sauce cooking around the nuggets.

So after 20 minutes, you will have a simple dish made with things you can find in your fridge and freezer, I know my fries got burned a little bit, but they meal was quite amazing.

Thank you for reading, and I hope you have a nice day.