Wednesday, October 22, 2014

Organic Montebello Farfalle Easy Recipe

What would you need:

1) 1-Cup of Organic Montebello Farfalle,
2) 1/2 a spoon of organic butter.
3) Kosher Salt, add to the taste.
4) Organicville Pizza Sauce, add to the taste.
5) Parmesan cheese.
6) Basil, a hint.
7) 2 Tablespoons of Organic Olive Oil.

A simple meal; I like to keep things simple when I cook, albeit sometimes I do over the top items. In a near future I am going to post my own recipe for spaghetti as well for the pizza sauce.

The first we are going to is to boil water in a skillet; I know is not orthodox but the trick for an even pasta is to place the same amount of volume of water with the pasta that is going to be cooked. Add the kosher salt to your own taste; as well, mix 2 tablespoons of organic olive oil into the water.

Montebello Organic Farfalle
In the meantime place some organic butter in the colander; let it simmer down on room temperature, as if you have a plastic colander it would help the surface to not be sticky.

I like the Montebello brand; not because of the nutritional value, I have no clue about that, I am a marketer not a dietitian (or a woo with a computer degree who thinks that knows about chemistry and molecular composition). What I like about Montebello is the flavor, it really tastes nice and it cook really quick, as it only takes around 11 minutes to cook.

Organicville Pizza Sauce is actually spectacular, and it can be added perfectly  to the pasta. I do enjoy the pizza sauce or Organicville because flavor-wise you can feel the tomatoes and is vegan.

When the water is hot enough; add the farfalle, the water has to cover the pasta completely; just stir once and when you feel that is ready, just drain the water and mix it with the butter. Return the pasta to stir and mix it for a few seconds with the organic sauce; after that transfer the pasta to a dish; add your favorite Parmesan cheese, with a hint of basil and you will be ready to enjoy.

Monday, October 20, 2014

The Catharsis of Whole Foods Market

Whole Foods, Dale Mabry
From a consumers point of view, going to Whole Foods for the very first time it is almost as experience catharsis or Nirvana, but going there from a perspective aiming retail marketing analysis, you are in retail heaven.

The store is almost as possible to a marketer could experience bliss on Earth. Whole Foods is almost a complete antithesis of the supermarkets in Florida, even the most traditional ones around the State; employees don't wear uniform, there is individuality, there is upbeat music as well a clean environment that mix that classic supermarket with a coffee house as well a small cafeteria.

The environment itself is almost surreal, as it was everything but a supermarket, it's much as a hip place who doesn't even offer plastic bags in the Florida market, where almost every local supermarket has plastic bags by proxy.

Supermarkets in Florida should rethink their marketing strategy to attract a new segment of the population, that had experienced an economical boom in the last couple of years, as well how to keep regular customers coming and generating profit for the company. There should be a strategy towards local supermarket chains in the Sunshine State to keep with the globalization and ever changing tastes of the population, because we are not in the 1950's and the visual displays of the store should attract new customers as well with the quality of the products.

As it was said, the environment is surreal, the colors that decorate the store are flashy and trendy, they go from a yellow palette to green, but also evoke a natural feeling that is not a supermarket held by a corporation but rather a small neighborhood store, as well it gives an alternative vibe to conventionalism.

Kale Krunch
I was a newcomer until today, and it amused me, as I spent probably an hour walking around the aisles and checking every single product. They offer items that aren't common in every supermarket, as well the sale products using locally grown items; but, it made thought about the sustainability of organics vs. standard agriculture.? Also, It made me realize the impact other stores could generate, even if they are a national chain, if they support local family farms versus importation of services as well outsourcing.

On a sales perspective they are aiming to an specific set of customers; which involve eco-friendly individuals as well giving vegans and vegetarians a safe heaven to shop. The music on the supermarket is trendy, it's new, it is not from the late 1990's, it compliments the experience of shopping there, as well with the mood of the store.

A very blurry photo of Deli
The deli was amazing to watch; the meat was clean cut, and even the employees who worked in close proximity handling the food had beards; which not many supermarkets in Florida, even traditional ones, permit to their employees.

Yet the problem of a store who had a philosophy of animal rights, as well a clientele who advocate for fair trade and animal right; but yet, a business can not close their doors to any possible revenue. Yet; the quality of the products is amazing to the eyes and the palate.

One tiny aspect that could be changed it's their position to homeopathic approach, not only on their "health and goods sections" but also on their little magazine rack that offers a holistic approach to certain treatments that can be life threatening, as well promoting Dr. Oz which as by 10/21 everyone knows he was on a hearing on  June of the present year, due his false advertisement on weight-loss products.

A company image could be damaged just by associating themselves with a quack like Dr. Oz, and it's more socially responsible to promote and back-up peer reviewed medicine, that has valid treatments instead of snakes oils; because you can eat and live healthy without compromising your health or the health of others.  

Saturday, October 18, 2014

The Bullshit of Homeopathy, Holistic and Modern Alternative Mama Part One

Another Form of Bullshit: Faith
Homeopathy can come on different forms and shapes; much as the body of a person. A feel good pseudoscience we may say, that will pull your money out and leave you dead at the very end.

As many stories that can relate to the different forms of this pseudoscience, let's start with a personal anecdotal evidence (mine, of course,) when I was 16 years old I had a third overdose with medications, I won't deny that I was suicidal and I am always happy that my last attempt wasn't successful.

You can learn from any experience, and you can always find a way to push yourself or just stay still and never evolve. As I destroyed my intestinal system, my rationality opened a little bit as well my thirst of knowledge, I had another chance in life that I couldn't waste.

You probably wonder why I tried to commit suicide several times.? Family issues and I was having personal problems on accepting my own identity and sexuality.

My family were extremely religious, I simply wasn't; I started to see the world on a different light, to learn about the scientific method and learning that even if science hasn't got all the answers it offers a consensus of different sources, opposite to religion who only offer one from all the so-called truths. After several months of abdominal and gastrointestinal inconveniences, my maternal grandmother decided to took my to a faith healing mass at the local parish.

I always will believe that religion can be a part of someone, but it's something that shouldn't define a person as a whole. That was probably one of the last times I put a foot inside a church, and my apathy grew. The church was full, at that moment I wasn't aware of the term of homeopathy and I wasn't going to be until a few years later, and realized that faith healing is just another form of the vast spectrum of this crap.

The church wasn't very different from the Pentecostal reunions that my grandmother considered a dirty form of Christianity (hence to say, my family was Catholic), there was music and people were passing the pulpit and screaming that Jesus healed them; or formed prayer circles and tried to vanquish the diseases. It's not difficult to understand, that certain social activities can improve the patient's well being; but without the treatment, there is nothing to do.

My grandmother asked several times to raise my hands and start praying and singing; I refused, I was bedazzled by such behavior. Why people start saying all those things towards they were healed towards the holy ghost.? My only conclusion, even if there was some degree of education, there were the social taboos that people had to accept religion as a must part of their lives.

One of the moments of the night, a woman named Doris Naizir claimed that her cancer was in remission; she started a moment of praying, where almost every one was thanking God for her recuperation. That moment marked my life, because I used to go to the same school that her son went back in Cartagena, Colombia. Also, it was the first time I heard the word cancer and I saw a patient who had lost her hair due chemo and radiation.

Her image on the pulpit it's still vivid on my mind, almost 16 years later. She died 1 year later, as from what I heard from my mother and my grandmother that she never went back to the healing services. I asked both "If God heals, why then he doesn't heal everyone equally.? Why it gave all these shit to people who don't deserve it.?" My mother replied, that everyone has their time limit on this Earth and that God is perfect.

I was 17 when I stop embracing any form of organized religion, and started to read about the so called alternative healing methods; and I wasn't impressed at all, up to that years later when I moved to Brandon, Fl; and, I was involved in a car accident and my lawyer recommended me to go to one of their chiropractors, I asked him if I could go to a physical therapist instead of that charlatan. His answer was no; as it would look good that I went to an specialist.

I asked him, since when specialist are chiropractors.? They don't do anything, and after my first session, and researching that the so called medical group I went, worked with my lawyer as an extension of the business, I told him "I will refuse to call him a doctor." and never did, and up to this day; I refuse to call anyone who profess these miracle cures or treatments, with any honorific because they don't deserve it.

The difference between Latin America and North America, is that people are more grateful with doctors on the South than in the North; I never heard over there any bullshit such as vaccines cause autism, or any of the shit of Natural News, even someone as Jenny McCarthy would be consider a nut job because of her statement. It wasn't until I moved here to the States that I saw that almost every supermarket and pharmacy has their own holistic and "natural section" which much of the time in the supermarkets, is just on the same aisle of the conventional medicines.

Maybe people grew to be stupider, maybe I was blind when I was in Colombia, and only reacted when I was fully awake but what really pissed me off is that an idiot that self-named herself "Modern Alternative Mama" decides to follow all the bullshit from this fallen new age ideology.? And then taking her toddler son to a chiropractor before a pediatrician, after he broke his arm while crawling. These situations just made wonder, why people listen to all these loons.? I have no clue.

Monday, October 13, 2014

Cold Pressed Juices, How Not To Take Some Shit Seriously and a Small Review on Evolultion Juices

I've been wondering how a respectable company could simply place on their label of the products they sell We apply ginormous pressure (instead of heat pasteurizing), then I realize, it's just a trend, a marketing strategy that is plays on the emotions of the people in order to sell more, by demonizing well established processes that kill bacteria such as E. Coli and a few others.

It's quite annoying because people believe that they are doing something good for their bodies, while they are just being squished for their money and nothing else. It seems also that the trend goes into the so called detoxes or cleanses; for me the term cleanse involves going to Taco Bell and eat the beefiest item on their menu in order to clean my colon.

For something that is 16oz and you pay almost US$10, which only contains around six pounds of produce for every 16oz, is a rip-off but yet people enjoy buying because they believe that is healthier and if it has the NON GMO label will be healthier, not to mention just more expensive.

The contemporary debacle of the NON GMO label brings the worst of people, who firmly believe that if their supermarket products contain Non GMO are better, but at the same time they are paying more for something they can get for less if they buy conventional brands. Almost every single product in every supermarket has to contain a Genetic Modified Component in order to survey the trip from one point of the world to the other, as well the long times it spends under border control as well in the warehouse 

As well the importance of the GMO's goes that they keep afloat the principle of trading and commercializing food goods all year long; otherwise on of you would get your Chiquita or Dole Banana in the middle of July. Yet, people seem to not understand that.  Developers won't say anything about how much fruits are placed in the juice, and it's difficult to calculate as not many of the bottles are quite honest, but yet if they don't show it as "healthy" it simply won't sell, as is not a really solid sale point on being honest.

Lets take a look on the Evolution juices, as much as the Suja they are quite simple flavored. They don't offer a real catch, which makes me wonder if the cold pressure kills the flavor of the fruits they pour in the mix.? One thing that worries me is that for something that is healthier as the Evolution juices, they have a 5% of sodium on a 16oz bottle as well 15% of potassium which in theory it should be as healthy as eat a few bananas.

Would I buy this juice again,? probably as I have the money to spend and it's usually on discount where I shop and is quite enjoyable with the hot weather in Florida.

Friday, October 10, 2014

#Organicmilknext quite an Idiocy from a Hunk, GMOs' and a Babe

Whenever I think that I heard everything, something new just pop out; and even if this event happened a week ago, it made me realize that he so called hacktivism, or cyber activism is just a waste of effort on how the newer generations really think that with the push of a "Like" will do something.

I won't even do anything with my blog, I am just a crazy guy who blogs, such as the Modern Alternative Mama, The Fraud Boob, The Hunk and just to name a few others; the only difference and I admit it, I don't give crazy advice's to people who could be potentially fatal, as I am pro-vaccine and I love going to Starbucks.

It made me wonder if the organizer of this campaign, from GMOiNSiDE! sit down to think that the inclusion of an overpriced trendy milk, such as organic milk, and every other organic product will create some unnecessary cost to the already expensive coffee Starbucks serve, but yet do they even realize that some stores do offer organic soy milk on their most expensive drinks,? as an alternative for the people who are lactose intolerant.

From a monetary and retail perspective, #organicmilknext is just a mere hypocrisy; people could sit down in front of their computers, give a feedback to the campaign, make a shitty excuse and then go and enjoy an overpriced Venti  Frappuccino.

Let's analyze something, Starbucks revenue on 2013 was US$14.89 Billions vs. the so called #Foodbabearmy which is barely 400.000 people who are dispersed world wide; if we take a notice on how the Food Babe status only have a fraction of those 400.000 fanatics who compose her army, and she barely gets 8.000 likes up to 12.000 per post, which if we compare to the comments there are barely 600 hundred which we can refine her number of her army into around a 1000 people, who don't know what is to be an activist in real life, outside their computer screens.

Proud to be a Healthy Shill
So, if we use the Erin Brokovich Fallacy, it's almost impossible for one person to overthrow an organization if there is no crime, but also this forms of protest show how shallow people can be, as well ignorant; because, if we go on the argument "That if I can't pronounce it don't eat," then we wouldn't be able to drink water or eat peanut butter.

The Babe and The Hunk had shown so many times, how fragile the society can be, because they tend to follow everything two photogenic people said and do; or in the case of crazy lunatic Vandana Shiva and her overgrowing Bindi, which I firmly believe is not a Bindi but a tumor that is playing with her brain; we are watching how idiotic people can be, because these so called nutrition experts are no experts on the fields they promulgate and preach.

In the meantime we can focus on real causes, such as supporting micro-credits and letting family mom-pops business to grow and help local economies; just to name a few examples instead of whining to Starbucks to put organic milk. 

Monday, October 6, 2014

Suja Very Simple But Extremely Expensive Product Review

During the last month with all the hype due the Food Babe, promoting the so called refreshing, juices named Suja. I have a belief that try everything about food, at least once in your lifetime.

As many of my products that I try, I got this one on Whole Foods. Probably I've passed that product several times as it's not really flashy with the exception of the intense colors of the juices.

I ended up buying Berry Nana and Mango Magic, albeit the company offers different flavors. There is nothing special about the flavors of the juices, they are actually quite plain, and for US$3.46 per bottle (and each bottle is only 12 FL OZ) you could expect a little bit more of a hint, instead of something that essentially is bland and I could do it from my own home.

The company got his position on the market due the not so orthodox actions of the Internet persona named The Food Babe (I refuse to add a direct link, or reblog any entry from her website) after saying the juice was healthy.

Let's face it, for a bottle that contains 345 mL of juice, contains 190 calories, which technically that is half of the nutritional value of the juice, as well it has 43 grams of sugar, which for a small bottle, that is promoted as healthy, is no difference from a lunch-box container of Nestle Juicy Juice, that parents send in their kids' lunchboxes.

Yet, the flavor of the juice is quite bland and it has a lot of sugar; albeit I bet the developers would say that amount of sugar comes from the organic ingredients. A little hint of sugar, even if is organic wouldn't be bad to improve the flavor of the juices, as well take out the kale of someone of them, as it just add a nasty after taste.

Would I recommend to someone this product,? and would I buy it again.? Neither of them, I rather spend my money on something else, that has more flavor and is tastier than this overpriced product.

As well I would recommend to minimize the use of the fonts on the package design, as it doesn't look professional, it looks as it was developed by a kindergarten student who is learning to draw and not a graphic designer, that is trying to evoke the feelings of natural and wellness.